Page 31 - 46-1
P. 31
วารสารราชบััณฑิิตยสภา
ปีีที่่� ๔๖ ฉบัับัที่่� ๑ มกราคม-เมษายน ๒๕๖๔
รองศาสตราจารย์์ ดร.ธีีระพร อุวรรณโณ 23
Oruc, R. (2015). The effects of product scarcity on consumer behavior: A meta-
analysis. [Unpublished doctoral dissertation]. Europa Universitat. [online].
from https://opus4.kobv.de/opus4-euv/frontdoor/deliver/index/docId/
180/file/ Dissertation_Ruziye_Oruc.pdf [12 September 2020].
Ray, M. (n.d.). My Lai Massacre. Britannica Online Encyclopedia. [online]. from
https://www. britannica.com/event/My-Lai-Massacre [12 September 2020].
Robertcialdinibf. (n.d.). Robert B. Cialdini Ph.D. biography. [online]. from https://
www.robertcialdinibf.com/ [27 August 2020].
Sherman, S. J. (1980). On the self-erasing nature of errors of prediction. Journal of
Personality and Social Psychology. 39, 211–221.
Smith, G. H., & Engel, R. (1968). Influence of a female model on perceived
characteristics of an automobile. Proceedings of the 76 Annual Convention
th
of the American Psychological Association. 3, 681–682.
Smith, R. J., & White, J. (2004). General granted latitude at prison Abu Ghraib used
aggressive tactics. Washington Post. [online]. from https://www.washington
post.com/wp-dyn/articles/A35612-2004Jun11.html [12 September 2020].
Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of
candy to increase restaurant tipping. Journal of Applied Social Psychology.
32, 300–309. [online]. from http://dx.doi.org/10.1111/j.1559-1816.2002.tb00216.
x [12 September 2020].
żemła, M. & Gladka, A. (2016). Effectiveness of reciprocal rule in tourism: Evidence
from a city tourist restaurant. European Journal of Service Management.
17, 57–63. [online]. from https://www.researchgate.net/publication/ 309002001_
Effectiveness_of_reciprocal_rule_in_tourism_evidence_from_a_city_tourist_
restaurant [12 September 2020].