Page 28 - 46-1
P. 28
วารสารราชบััณฑิิตยสภา
ปีีที่่� ๔๖ ฉบัับัที่่� ๑ มกราคม-เมษายน ๒๕๖๔
20 จิิตวิิทยาของการมีีอิทธิิพลทางสัังคมีโดยรอเบิิร์ต บิี. ชาลดีนีี
ธิีระพร อิุวรรณโณ. (กำาลัังจัดีพิมีพ์). Social influence การมีีอิิทธิิพลัทางสัังคมี. สัารานีุกรมีจิิตวิิทยา
ฉบิับิราชบิัณฑิิตยสัภา.
Aggarwal, P., Jun, S. Y., & Huh, J. H. (2011). Scarcity messages: A consumer competition
perspective. Journal of Advertising. 40, 19–30.
American Academy of Arts & Sciences. (2018). Dr. Robert B. Cialdini. [online]. from
https://www.amacad.org/person/robert-b-cialdini [27 August 2020].
Arizona State University. (n.d.). Robert Cialdini. [online]. from https://isearch.asu.edu/
profile/10913 [27 August 2020].
Bandura, A., Grusec, J. E., & Menlove, F. L. (1967). Vicarious extinction of avoidance
behavior. Journal of Personality and Social Psychology. 5, 16–23. [online].
from https://doi.org/10.1037/ h0024182 [27 August 2020].
Bandura, A., & Menlove, F. L. (1968). Factors determining vicarious extinction of
avoidance behavior through symbolic modeling. Journal of Personality and
Social Psychology. 8(2, Pt. 1), 99–108.
Burger, J. M. (2014). Situational features in Milgram’s experiments that kept his
participants shocking. Journal of Social Issues. 70, 489–500.
Byrne, D., & Nelson, D. (1965). Attraction as a linear function of proportion of positive
reinforcement. Journal of Personality and Social Psychology. 1, 659–663.
Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of
Personality and Social Psychology. 37, 1387–1397.
Cialdini, R. B. (1993). Influence: Science and practice (3 ed.). Harper Collins College
rd
Publishers.
(2001a, October). Harnessing the science of persuasion. Harvard
Business Review. 72–79.
(2001b). Influence: science and practice (4 ed). Pearson Education, Inc.
th
(2001c, February). The science of persuasion. Scientific American. 76–81.
(2002, Fall). The science of influence. Dispute Resolution Magazine.
20–22.