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                                              ปีีที่ี� ๔๘ ฉบัับัที่ี� ๒ พฤษภาคม-สิงหาคม ๒๕๖๖

                    รองศาสตราจารย์์ ดร.ธีีระพร  อุวรรณโณ                                                 205




                      Abstract: Promoting Traffic Discipline for Well-Being in Thai Society

                                 Associate Professor Dr. Theeraporn Uwanno    ๒
                                 Associate Fellow of the Academy of Moral and Political Sciences,

                                 The Royal Society of Thailand

                                        Traffic safety has been the focus of attention in the year 2022, due

                                 to several unique accidents in the year. People are alert to find ways to
                                 promote traffic safety in Thai society. Psychological principle, which can be

                                 applied to promote traffic safety in Thai society, is behavior modification.
                                 It includes Operant condition theory and Social cognitive theory. Operant

                                 condition theory covers reinforcement and punishment. Social cognitive
                                 theory focuses on observational learning. Applying behavior modification

                                 principles to promote traffic discipline for well-being in Thai society consist
                                 of: 1) Discipline starts at home, so we must train discipline to our children,

                                 2) Enforcing laws consistently and appropriately, and 3) Preparing
                                 traffic environment appropriately and effectively by, 3.1) Make up-level

                                 crosswalk. 3.2) Using 5 sets of rumble strip before a crosswalk to slow
                                 down a car or motorcycle on the road. 3.3) Consider appropriateness of

                                 paintings and line drawing on the road. and 3.4) Traffic engineers work
                                 without waiting for traffic lawmakers.


                                 Keywords: traffic safety, behavior modification, up-level crosswalk, using

                                            rubber strips on the road




















                  ๒  Associate fellow in Psychology field, Social Psychology subfield, The Academy of Moral and Political Sciences of The Royal
                   Society of Thailand. Presented to the Academy meeting on Wednesday, November 23, 2022
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