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วารสารราชบััณฑิิตยสภา
ปีีที่ี� ๔๘ ฉบัับัที่ี� ๒ พฤษภาคม-สิงหาคม ๒๕๖๖

รองศาสตราจารย์์ ดร.ธีีระพร อุวรรณโณ 205

Abstract: Promoting Traffic Discipline for Well-Being in Thai Society

Associate Professor Dr. Theeraporn Uwanno ๒
Associate Fellow of the Academy of Moral and Political Sciences,

The Royal Society of Thailand

Traffic safety has been the focus of attention in the year 2022, due

to several unique accidents in the year. People are alert to find ways to
promote traffic safety in Thai society. Psychological principle, which can be

applied to promote traffic safety in Thai society, is behavior modification.
It includes Operant condition theory and Social cognitive theory. Operant

condition theory covers reinforcement and punishment. Social cognitive
theory focuses on observational learning. Applying behavior modification

principles to promote traffic discipline for well-being in Thai society consist
of: 1) Discipline starts at home, so we must train discipline to our children,

2) Enforcing laws consistently and appropriately, and 3) Preparing
traffic environment appropriately and effectively by, 3.1) Make up-level

crosswalk. 3.2) Using 5 sets of rumble strip before a crosswalk to slow
down a car or motorcycle on the road. 3.3) Consider appropriateness of

paintings and line drawing on the road. and 3.4) Traffic engineers work
without waiting for traffic lawmakers.

Keywords: traffic safety, behavior modification, up-level crosswalk, using

rubber strips on the road

๒ Associate fellow in Psychology field, Social Psychology subfield, The Academy of Moral and Political Sciences of The Royal
Society of Thailand. Presented to the Academy meeting on Wednesday, November 23, 2022