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The International Journal of the Royal Society of Thailand
Volume XI - 2019

The Second view is the social learning view of Albert Bandura. Bandura
(1977) stated that moral behaviors as other behaviors. Are developed through
learning processes in the following phases:

Moral behavior

I. Learning by Response Consequences: children learn moral behavior by
direct experiences. They learn to respond according to the consequences of each
behavior as the following model:
Anticipates S (reinforcer) → Attention → S (Modeling Stimuli)
→ Symbolic Coding → Cognitive → R (Organization Rehearsal).

The above model indicates that when a child anticipates the reinforcer,
it will pay attention and then after they encoding in cognition, if will respond.
II. Learning through modeling: Bandura believes that the most effective
learning is learning through modeling in the following four phases:

1. Attentional Process: Attentional process determine what is selectively
observed in the profusion of modeling influences to which one is
exposed and what is extracted from such exposures.

2. Retention Process: Many behaviors, that are learned by observation
cannot be easily established by overt enactment because of either social
prohibitions or lack of opportunity. Therefore, considerable interest
that mental rehearsal, in which individuals visualize themselves
performing the appropriate behavior, increase proficiency and retention.

3. Motor Reproduction Processes: The third component of modeling
involves converting symbolic representation into appropriate actions.
Behavioral reproduction is achieved by organizing one’s responses
spatially and temporally in accordance with the modeled patterns.

4. Motivational processes: Social learning theory distinguishes between
acquisition and performance because people do not enact everything
they learn. They are more likely to adopt modeled behavior if it results
in outcomes which they value than if it has unrewarding of punishing
effects.

In Thailand, the Thai psychologists and educators have tried to integrate

the Buddhist view of morality with universal views. One of the most famous

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Puntip Sirivunnabood

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