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วารสารราชบััณฑิิตยสภา
ปีีที่่� ๔๗ ฉบัับัที่่� ๒ พฤษภาคม–สิิงหาคม ๒๕๖๕
ศาสตราจารย์์กิิตติคุุณสุกิัญญา สุดบรรทััด 87

การื่วางแผันี้และแก้ปัญ่ห้าท้�จะเกิดข้ึ�นี้ในี้อนี้าคต นี้ั�นี้ค่อความสอดคล้องกันี้รื่ะห้ว่างคนี้ต่างรืุ่่นี้
ในี้ปรื่ะเด็นี้ข้องการื่ใชี้ภ่มิปัญ่ญ่าไทยเป็นี้ฐานี้ในี้การื่สรื่้างอนี้าคตท้�เป็นี้สากล
คั�ำส�ำคััญ : อัตลักษณ์์ไทย โลกาภิวัตนี้์ พหุ้วัฒนี้ธรื่รื่ม เทคโนี้โลย้การื่ส่�อสารื่ ฉากทัศนี้์

Abstract: Communication and Lifestyles, Thainess, Under the Pressure of globalization
Professor Emeritus Sukanya Sudbanthad
Fellow of The Academy of Moral and Political Sciences,
The Royal Society of Thailand
The article was based on the Future Thailand Project which covers social,
economic, environmental, political and cultural perspectives. It was aimed at
the upcoming changes in lifestyle and Thainess in the next 20 years after the

communication disruption, in which the cultural dimension was scanned such
that some strategic decision-making could be recommended. The foresight
research methodology was used including Steep-V analysis tool, expert panels,
and literature review to forecast the plausible scenarios both desirable and
undesirable.
The Research found that Thailand’s cultural baseline scenario fluctuates
with digital media development, from which subcultures emerge tending towards

homogeneity. The products of traditional thai arts had been more or less
transformed for commercial purpose, but on the communal understanding
that thai nobility can never be neglected. There are disparities among age groups.
The elder generation had been attached to the past and worried about the
incoming changes while the younger of the working age conformed themselves
to the digital technology and accessed notably to worldwide information.
The disparity affected their global visions which might lead to undesirable social
scenario. However, the research underlined the thai wisdom of harmonizing
the dissimilarities that might be implemented towards a peaceful reconciliation

between both groups.

Keywords: thai identity, globalization, cultural homogeneity, communication
technology, scenario