สำนักงานราชบัณทิตยสภา

The Journal of the Royal Institute of Thailand Volume IV - 2012 5  The campaign is the fi rst of its kind in Thailand and it is not commercial in any way. The photographs do not represent a company or carry a logo. The ambassadors are not paid and they offer their support as a gift and service to Thai society. This is the fi fth year of the awareness campaign and each year has shown greater success with the photographs reaching a wider audience. The QSCBC gives out the photographs on a cd-rom at no charge, to hospitals, factories, buses, train and underground networks, shopping malls, of fi ces, anywhere where the photos can be printed out cheaply and then displayed in public areas. The campaign is seen as a service to Thai women. Partnering with the media is also a huge help in showing the public this campaign and spreading accurate information about these two cancers, through the outlets of press and television. Another initiative the Queen Sirikit Centre for Breast Cancer has instigated is an outreach project, which reaches into twenty different communities within the slums of Greater Bangkok. This project offers free education, screening and treatment for breast and cervical cancer, to women, in the poorest slum communities, who have no access to this type of care. The most modern breast and cervical diagnostic tests, namely, digital mammography, ultrasound and cervical PAP smears, are given to the women most in need of fi nancial help. If necessary, the women are treated free and they Figure 2: Teaching women in the communities. Finola Chatamra