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The Journal of the Royal Institute of Thailand Volume IV - 2012 162  Acknowledgements The paper presents key fi ndings in the author’s thesis, “Cultural symbolism: Thai food products in the United States markets”, which was presented for the Doctoral Degree of Business Administration at Curtin University of Technology, Australia. The author is highly grateful to Professor Alma Whiteley and Professor Mohammed Quaddus, her supervisors, for their invaluable guidance, Professor James McCullough and University of Puget Sound, for their research supports, as well as all the respondents and key informants, especially the ones from Thai temples in the United States. References Alba R, Nee V, 1997. Rethinking assimilation theory for a new era of immigration. The International Migration Review, 31(4): 826. Bailey R, Tian RG, 2002. Cultural understanding and consumer behavior: A case study of SouthernAmerican perception of Indian food. Journal of American Academy of Business, Cambridge, 2(1): 58-65. Barbas S, 2003. “I’ll take chop suey”: Restaurants as agents of culinary and cultural change. Journal of Popular Culture, 36(4): 669. Bentley A, 2001. Reading food riots: Scarcity, abundance and national identity. In: Scholliers P, ed. Food, drink and identity: Cooking, eating and drinking in Europe since the middle age . 7th ed. New York: Berg, 179-183. Bryant CA, DeWalt KM, Courtney A, Schwartz JH, 2003. The cultural feast: An introduction to food and society . Canada: Wadsworth/ Thomson Learning. Chadwick BA, Bahr HM, Albrecht SL, 1984. Social science research methods . Englewood Cliffs, N.J.: Prentice Hall. Charmaz K, 2005. Grounded theory in the 21st century: Applications for advancing social justice studies. In: Denzin NK, Lincoln YS, eds. The SAGE handbook of qualitative research . 3rd ed. Thousand Oaks, CA: Sage Publications, 507. Creswell JW, 2007. Qualitative inquiry and research design: Choosing among fi ve approaches . 2nd ed. Thousand Oaks, Calif.: Sage Publications. Thai Food: A Gateway to Cultural Understanding