สำนักราชบัณฑิตยสภา

The Journal of the Royal Institute of Thailand Vol. 27 No. 2 Apr.-Jun. 2002 °“√°”Àπ¥¡“µ√∞“π§ÿ ≥¿“æ·À≈à ß∑à Õ߇∑’Ë ¬«„πª√–‡∑»‰∑¬ ∫√√≥“πÿ °√¡ Ò. °“√∑à Õ߇∑’Ë ¬«·Àà ߪ√–‡∑»‰∑¬. ™ÿ ¥°‘ ®°√√¡ ¥â “π ‘Ë ß·«¥≈â Õ¡ ”À√— ∫‚√ß·√¡. ¡ªª. Ú. ∫√√®ß ®— π∑¡“». √–∫∫∫√‘ À“√ß“π§ÿ ≥¿“æ ISO 9000. °√ÿ ߇∑æœ: . ‡Õ‡´’ ¬‡æ√ ; ÚıÙÚ. Û. ¡Ÿ ≈π‘ ∏‘ „∫‰¡â ‡¢’ ¬«. √“¬π“¡‚√ß·√¡∑’ Ë ‰¥â √— ∫ ‡°’ ¬√µ‘ ∫— µ√„∫‰¡â ‡¢’ ¬«. °√ÿ ߇∑æœ: ∞“𠇻√…∞°‘ ®‡ÕÁ °‡´°§‘ «∑‘ ø ¡’ ‡¥’ ¬; ¡ªª. Ù. »Ÿ π¬å «‘ ®— ¬ªÉ “‰¡â §≥–«π»“ µ√,å ¡À“«‘ ∑- ¬“≈— ¬‡°…µ√»“ µ√å . §àŸ ¡◊ Õæ— ≤π“·≈– ÕÕ°·∫∫ ‘Ë ßÕ”π«¬§«“¡ –¥«°„π·À≈à ß ∑à Õ߇∑’Ë ¬«·∫∫°“√∑à Õ߇∑’Ë ¬«‡™‘ ßÕπÿ √— °…å . °√ÿ ߇∑æœ: ¡À“«‘ ∑¬“≈— ¬‡°…µ√»“ µ√å ; ÚıÙÒ. ı. ”π— °ß“π§≥–°√√¡°“√π‚¬∫“¬æ≈— ßß“π ·Àà ß™“µ‘ . ‚√ß·√¡‡æ◊Ë Õ‚≈° «¬. °√ÿ ߇∑æœ: »√’ ‡¡◊ Õß°“√æ‘ ¡æå . ¡ªª. ˆ. ÿ ‡∑æ ∏’ √»“ µ√å . ISO 14000 ¡“µ√∞“π °“√®— ¥°“√ ‘Ë ß·«¥≈â Õ¡. °√ÿ ߇∑æœ: ∫√‘ …— ∑ ¥«ß°¡≈ ®”°— ¥; ÚıÙÚ. ˜. Center of Environmental Design Re- search and Outreach, University of Calgary. Planning for sustainable tourism development at the local level: A workbook. ¯. Clark RN, Stankey GH. The recrea- tion opportunity spectrum; a frame- work for planning, management and research. US Department of Agricul- ture, Forest Service; 1979. ˘. Clark RN, Stankey GH. Nature and ecotourism accreditation program. Australia: NEAP; 2000. Ò. Stankey GH, Associates. The limits of acceptable change (LAC) system for wilderness planning. U.S. Depart- ment of Agriculture, Forest Service; 1985. ÙÚ¯ Abstract The Quality Standardization of Tourism Locations in Thailand Manat Suwan Associate Member, the Academy of Moral and Political Sciences, the Royal Institute, Bangkok ,Thailand Background and Goals: As a means to promote and develop tourism in Thailand, a project has been established to develop quality indicators and standardization of tourism locations. Its main goal is to strengthen the sustainability of tourism administration and management, and the capacity of tourism locations to compete at the international level. Method of Study: A research team from Chiang Mai University and Thailand’s Environmen- tal Institute conducted a study reviewing related documents, organizing focus group discussions and seminars with experts, and conducting a field survey. Results: Based on the above-mentionedmethodology, this study developed in principal quality standards for tourism locations as follows: 1. Seven dimensions were applied to evaluate thequality of tourism locations. 1.1 The physical situation of the tourism locations; 1.2 The dimension of environmental conservation and protection; 1.3 The socio-economic dimension; 1.4 The art and cultural dimension; 1.5 The dimension of history and archeology; 1.6 The dimension of education and learning; 1.7 The dimension of administration and management. One hundred and fourteen indicators were developed to assess the quality standards of tourism locations in the context of the seven dimensions. 2. The evaluation and standardization of the quality of tourism locations must be carried out with systematic and internationally acceptable procedures. There should be two organizations responsible for such tasks. 2.1 The Certification Body should be responsible for investigating and certifying the standard and quality of the tourism locations. 2.2 The Accreditation Body should be responsible for accrediting quality standardiza- tion, later issuing an accreditation symbol based on the quality. 3. After conducting the standardization procedures and providing a symbol of accredita- tion, it is necessary to have another unit carry on monitoring every three years. Such a unit should be a secretariat for the monitoring committee. Key words : quality standardization, tourism locations, Thailand