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The Journal of the Royal Institute of Thailand Õ‘ π‚π®‘ ‡π’ ¬√‘ ß : °“√®— ¥°“√™—È π§√Ÿ Vol. 32 No. 1 Jan.-Mar. 2007 96 Õ¬Ÿà πà –‰¡à „™à ‡ªì π‰ª‰¡à ‰¥â ·µà ‘Ë ß∑’Ë º¡ §â πæ∫§◊ Õ «‘ ∏’ ∑’Ë ∑”„Àâ ‡§√◊Ë Õßπ’È „™â ß“π ®√‘ ß ‰¡à ‰¥â ¡’ ˆ «‘ ∏’ ´÷Ë ß®–∑”„Àâ º¡ À“«‘ ∏’ ∑’Ë ∑”„Àâ ‡§√◊Ë Õßπ’È ∑”ß“π‰¥â ßà “¬ ¢÷È π ‡æ√“–º¡®–‰¡à ∑”´È ” ˆ «‘ ∏’ π—Ë π Õ’ °é ∫∑ √ÿ ª ®“°·π«§‘ ¥°“√®— ¥°“√·∫∫ Õ‘ π‚π®‘ ‡π’ ¬√‘ ß∑’Ë π”‡ πÕπ’È ‡ªì 𧫓¡ 欓¬“¡„π°“√Õ∏‘ ∫“¬«à “‡æ√“–‡Àµÿ „¥„π¢≥–∑’Ë ∑ÿ °Õß§å °“√¡’ °“√®— ¥°“√ ‡À¡◊ Õπ°— πÀ¡¥ ·µà ∑”‰¡Õß§å °“√ Àπ÷Ë ß∂÷ ߉¥â ª√– ∫§«“¡ ”‡√Á ®¡“° °«à “Õß§å °“√Õ◊Ë πÕ¬à “ß¡“° ®÷ ߇ªì π ∑’Ë ¡“¢ÕßÀ— «¢â Õ∫∑§«“¡∑’Ë ‡πâ π„Àâ ‡ÀÁ π «à “ °“√®— ¥°“√™—È π§√Ÿ ·∑â ®√‘ ß §◊ Õ °“√ ®— ¥°“√∑’Ë ¡’ §«“¡≈–‡Õ’ ¬¥Õà Õπ≈÷ °´÷È ß ‡ªì π°“√®— ¥°“√∑’Ë ‡¢â “∂÷ ß·°à π “√¢Õß »“ µ√å ·≈–»‘ ≈ªá ∑“ß°“√®— ¥°“√∑’Ë „Àâ §«“¡ ”§— ≠°— ∫ªí ®®— ¬∑—È ß∑’Ë ¡’ Õ¬Ÿà ·≈– ∑’Ë µâ Õ߉ªÀ“¡“„À¡à ‡æ◊Ë Õ √â “ß„Àâ ‡°‘ ¥ ‡ªì π ‘ π§â “ ∫√‘ °“√ ·≈–·π«∑“ß„À¡à „π°“√„™â ª√–‚¬™πå ®“°∑√— 欓°√ ∑’Ë ¡’ Õ¬Ÿà Õ¬à “ß®”°— ¥ µ— «Õ¬à “ß∫√‘ …— ∑∑’Ë ª√– ∫§«“¡ ”‡√Á ®∑’Ë π”¡“»÷ °…“ «‘ ‡§√“–Àå ≈â «π·≈â «·µà ¡’ °“√ª√–¬ÿ °µå „™â °“√®— ¥°“√∑’Ë √à «¡ ¡— ¬‰¥â Õ¬à “ß ≈ßµ— « ‚¥¬ºŸâ ‡¢’ ¬π∫∑§«“¡‰¥â √ÿ ª ·π«§‘ ¥°“√¥”‡π‘ π∏ÿ √°‘ ®∑’Ë ‡ªì π°“√ »÷ °…“ªí ®®— ¬æ◊È π∞“π¢Õß°“√®— ¥°“√ Õ¬à “ß≈÷ °´÷È ß ·≈–‰¥â 𔇠πÕ„π√Ÿ ª ·∫∫¢Õß°√Õ∫·π«§‘ ¥∑’Ë ®–∑”„Àâ ºŸâ ∫√‘ À“√·≈–ºŸâ ªØ‘ ∫— µ‘ „π∑ÿ °√–¥— ∫ „π∑ÿ ° Ê Õÿ µ “À°√√¡ “¡“√∂π” ‰ªª√–¬ÿ °µå „™â ‰¥â Õ¬à “ß¡’ ª√– ‘ ∑∏‘ - ¿“æ·≈–≈ßµ— «°— ∫ ‘Ë ß·«¥≈â Õ¡∑“ß ∏ÿ √°‘ ®∑’Ë ‡ª≈’Ë ¬π·ª≈ßµ≈Õ¥‡«≈“. ∫√√≥“πÿ °√¡ Ò. Bachman, Frank Puterbaugh 1918. Great innovators and their inventions. Ameri- can Book Company: Washington D. C. Ú. Capodayli, Bill & Lynn Tackson, 2002. The Disney Way. John Wiley & Son: New York. Û. Christensen, Clayton M. & Michael E. Raynor. 2003. The Innovatorûs Solu- tion: Creating and sustaining success- ful growth. Harvard Business School Publishing: Boston. Ù. Davies, Nancy Millichap 1994. Ameri- can Traveler Chicago. The Image Bank: Smithmark Publisher Inc: New York. ı. Darwin, Charles 1859. On the Origin of Species by Means of Natural Selec- tion, or the Preservation of Favoured Races in the Struggle for Life. p. 162. ˆ. Einstein, Albert 1981. Albert Einstein the human side: New Glimpses from his archives. Princeton University Press. ˜. George, Michael L. James Works, & Kimbery Watson-Hemphill. 2005. Fast Innovation. The McGraw-Hill: London. ¯. Mayer, Jerry & John P. Holms, 2005. Bite-size Einstein: Quotation on just about everything from the greatest mind of the Twentieth Century. New York. ˘. Morita, Akio 1986. Made in Japan. Dutton: New York. Ò. Watts, Steven 2005. The People û s Tycoon: Henry Ford the American Century. Abstract Innogineering: The Management Master Class Palin Phoocharoon Associate Fellow of the Academy of Moral and Political Sciences, The Royal Institute, Thailand Today’s leading companies are dynamically developing itself to become the industry leader. Most firms invest heavily in their future generation of innovation through times and efforts to ensure their long-term competitiveness. But, research found that some firms put a lot of money and efforts without understanding the foundation of innovation. Moreover, the understanding of creating innovation is still unclear. Thus, the failure is inevitable. This article is an attempt to examine the fundamental of competitiveness of the firm by applying innovation through the concept of engineering. Innogineering concept is proposed in order to provide the alternative way to develop the competitive advantage of the firm. Innogineering is one of the total solutions of innovation which requires less invest and times. On the other hand, it yield better results on productivity and efficiency. The paper also identify key driver of the firm to become the industry champion that not focus only on innovation, but also engineering through an integrative approach. Key words : management, innovation, geativity, engineer, innogineering