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«“√ “√ √“™∫— ≥±‘ µ¬ ∂“π º≈‘ π ¿Ÿà ®√Ÿ ≠ 757 ªï ∑’Ë ÛÚ ©∫— ∫∑’Ë Ù µ.§.-∏.§. Úıı ¢Õß°“√π”‡Õ“ª√— ™≠“‡»√…∞°‘ ® æÕ‡æ’ ¬ß¡“„™â ‡ªì πÀ≈— °„π°“√®— ¥°“√ ´÷Ë ß®–∑”„Àâ °“√𔉪 Ÿà °“√ªØ‘ ∫— µ‘ ‡°‘ ¥ ª√–‚¬™πå Ÿ ß ÿ ¥ ∫∑ √ÿ ª µ— «·∫∫∏ÿ √°‘ ® ç√à ¡©— µ√é ‡ªì 𠧫“¡æ¬“¬“¡∑’Ë π— °«‘ ™“°“√µâ Õß°“√ „π°“√ ◊Ë Õ “√°— ∫π— °∫√‘ À“√„π∑ÿ ° √–¥— ∫·≈–„π∑ÿ °¢π“¥¢Õߪ√–‡∑» ‰∑¬„Àâ ‡°‘ ¥§«“¡‡¢â “„®∑’Ë ™— ¥‡®π¡“° ¢÷È π«à “ ª√— ™≠“‡»√…∞°‘ ®æÕ‡æ’ ¬ß π—È π ¡‘ „™à ‡ªì π°“√æ— ≤π“∑’Ë „™â „Àâ ‡°‘ ¥ ª√–‚¬™πå ‡©æ“–„π à «π¢Õß™ÿ ¡™π ‡∑à “π—È π ·≈–°Á ‰¡à „™à ·π«§‘ ¥∑’Ë ™’È π”„Àâ §π‰∑¬√Ÿâ ®— °æÕ À√◊ ÕÀ¬ÿ ¥°“√æ— ≤π“ ‡æ√“–∫Õ°«à “æÕ‡æ’ ¬ßÕ¬à “ß∑’Ë à «π „À≠à ¡’ §«“¡‡¢â “„®°— π ·µà µâ Õß°“√ ◊Ë Õ “√·≈–¬◊ π¬— π«à “ ‡ªì π·π«§‘ ¥∑’Ë “¡“√∂π”¡“„™â √â “ßæ≈«— µ„π°“√ ·¢à ߢ— π‰¥â Õ¬à “ß¥’ ‡¬’Ë ¬¡·≈–≈ßµ— «°— ∫ ¿“æ·«¥≈â Õ¡∑’Ë ‡ª≈’Ë ¬π·ª≈ß„π ªí ®®ÿ ∫— π‰¥â Õ¬à “ß‡À¡“– ¡ πÕ°®“°π’È À“°Õß§å °“√ “¡“√∂π”‡Õ“ª√— ™≠“ ‡»√…∞°‘ ®æÕ‡æ’ ¬ß¡“ª√–¬ÿ °µå „™â ‰¥â Õ¬à “ß‡À¡“– ¡·≈â « ¬— ß “¡“√∂π” æ“Õß§å °“√„Àâ °â “« Ÿà §«“¡‡ªì πºŸâ π” ∏ÿ √°‘ ®‰¥â Õ’ °¥â «¬ ´÷Ë ßª√–‡¥Á ππ’È ‡ªì π «— µ∂ÿ ª√– ߧå À≈— °¢Õß∫∑§«“¡«‘ ®— ¬π’È . ∫√√≥“πÿ °√¡ ª√–¡«≈·≈–°≈—Ë π°√Õß®“°æ√–√“™¥”√— ¢Õß æ√–∫“∑ ¡‡¥Á ®æ√–‡®â “Õ¬Ÿà À— « ‡√◊Ë Õß ‡»√…∞°‘ ®æÕ‡æ’ ¬ß µ“¡Àπ— ß ◊ Õ∑’Ë √≈. Û/Ò¯¯¯¯ ≈ß«— π∑’Ë Ú˘ 惻®‘ °“¬π ÚıÙÚ ”π— °√“™‡≈¢“∏‘ °“√ æ√–∫√¡ ¡À“√“™«— ß °∑¡. º≈‘ π ¿Ÿà ®√Ÿ ≠. ÚıÙ˘. °“√®— ¥°“√∏ÿ √°‘ ®√à «¡ ¡— ¬: °√Õ∫·π«§‘ ¥„À¡à ∑“ß°“√®— ¥°“√„π °“√ √â “ß·≈–æ— ≤π“æ≈«— µ„π°“√·¢à ߢ— π æ‘ ¡æå §√—È ß∑’Ë ı. ‡Õ°æ‘ ¡æå ‰∑ : °√ÿ ߇∑æœ. Bansal, Pratima. 2002. çThe Corporate Chal- lenges of Sustainable Development.é Academy of Management Executive 16(2), 122-131. Barney, Jay B. 2001. çIs the Resource- Based View a Useful Perspective for Strategic Management Research? Yes.é Academy of Management Review 26 (1), 41-56. Bartlett, Christopher A., and Ghoshal, Sumantra. 2000. çGoing Global: Lessons from Late Movers.é Harvard Business Review, March-April, 132- 142. Becker, Brian E., Huselid, Mark A., and Ulrich, Dave. 2001. The HR Score- card: Linking people, strategy, and per- formance. Harvard Business School Press: Boston. Dauphinais, William G., and Price, Collin. 1998. Straight from the CEO: The Worldûs Top Business Leaders Reveal Ideas That Every Manager Can Use. Simon & Schuster: New York. Drucker, Peter F. 1996. The Leader of the Future. Jossey-Bass: San Francisco. ______. 1998. Peter Drucker on the Profes- sion of Management. Harvard Business School Press: Boston. ______. 1999. Management Challenges for the 21 st Century. Harper Collins: New York. ______. 2001. The Essential Drucker. But- terworth Heinemann: Boston. Geus, Arie D. 1997. The Living Company. Harvard Business School Press: Boston. ______. 1998. çPlanning as Learning.é Harvard Business Review, March-April. Govindarajan, Vijay, and Gupta, Anil K. 2001. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. Jossey- Bass: San Francisco. Hamel, Gary 1996. çStrategy as Revolution.é Harvard Business Review, July-Aug. Hamel, Gary., and C. K. Prahalad. 1994. çCompeting for the Future.é Harvard Business Review, July-August. Financial Times, Prentice Hall: London. Harmon, R. L. 1996. Reinventing the Busi- ness. The Free Press: New York. Kanter, Rosabeth M. 2000. On The Fron- tiers of Management. Harvard Business School Press: Boston. King, Adelaide W., Fowler, Sally W., and Zeithaml, Carl P. 2001. çManaging Organizational Competencies for Cor- porate Advantage: The Middle-Manage- ment Edge.é Academy of Management Executive 15(2), 95-106. Kotter, John P. 1996. Leading Change. Harvard Business School Press: Boston: MA. Kupta, Anin K. & Gorindarajan, Vijay. 2001. çConverting Global Presence into Glo- bal Competitive Advantage.éAcademy of Management Executive 15(2),45- 56. Matsushita, Konosuke. 1991. Velet Glove. Iron Fist and 101 Other Dimensions of Leadership. PHP Institute, Inc: Tokyo. ______. 1992. People Before Products: The Human Factor in Business. PHP Insti- tute, Inc: Tokyo. Phoocharoon, Palin and Chomvilailuk, Rojanasak. 1998. Enhancing Effective- ness and Efficiency of Managing IJVs: Multi-Level Integrated Value Chain Model. Journal of Euro-Asian Manage- ment 4(1), 27-43. Pfeffer, Jeffrey. 1998. The Human Equation: Building Profits by Putting People First. Harvard Business School Press: Boston. Redwood, Stephen, Goldwasser, Charles, and Street, Simon. 1999. Action Manage-