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«“√ “√ √“™∫— ≥±‘ µ¬ ∂“π ªï ∑’Ë ÛÛ ©∫— ∫∑’Ë Ú ‡¡.¬..-¡‘ .¬. ÚııÒ 157 «‘ √ÿ ≥ µ—È ß‡®√‘ ≠ ‡«≈“‡ª≈’Ë ¬π‰ª «— ≤π∏√√¡ª√— ∫µ— «‰ª ‡Àµÿ ªí ®®— ¬‡À≈à “π—È π°Á ∑”„Àâ °“√„™â ’ °“√ π‘ ¬¡™¡™◊Ë π ‡ª≈’Ë ¬π·ª≈ßµ“¡‰ª¥â «¬ ∑ÿ °«— ππ’È °“√ √⠓ߪ√–‡¥Á π°“√µà Õ Ÿâ ∑“ß °“√µ≈“¥ °“√ √â “ß·π«‚πâ ¡À√◊ Õ çtrendé ‡°’Ë ¬«¢â Õß°— ∫ ’ „π«— µ∂ÿ À√◊ Õ ‘Ë ß¢Õ߇§√◊Ë Õß„™â °”≈— ߇ªì π·π«‚πâ ¡∑’Ë ¡’ Õ‘ ∑∏‘ æ≈ Ÿ ß¡“°„π — ß§¡∑ÿ ππ‘ ¬¡ªí ®®ÿ ∫— π ´÷Ë ß ç·π«‚πâ ¡é ‰¥â ‡¢â “‰ª‡°’Ë ¬«¢â Õß°— ∫ ®‘ µ«‘ ∑¬“ (psychological approach) ‡°’Ë ¬«¢â Õß°— ∫°“√µ≈“¥‡™‘ ßÕ“√¡≥å (emotional marketing) ‘ π§â “°”≈— ß µà Õ Ÿà °— π¥â «¬ ’ ∑’Ë ·µ°µà “ß°— π ∫√‘ …— ∑ Àâ “ß√â “π°”≈— ß √â “ß¿“æ≈— °…≥å ∑’Ë ‡ªì π ’ √√æå ‡©æ“–¢Õßµπ‡Õß π— °‡¥‘ π¢∫«π À√◊ Õ ç¡Á Õ∫é µâ Õß «¡‡ ◊È Õ ·≈–§“¥ À— «¥â «¬ ’ ‡¥’ ¬«°— π„Àâ µà “ß®“°ΩÉ “¬§Ÿà µà Õ Ÿâ √∂‡°ã ß∫π∑â Õß∂ππ°”≈— ߧ≈’Ë §≈“¬®“° ’ ‡∑“∫√Õπ´å ‡ªì π ’ ¥” ‡ªì πµâ π «— ≤π∏√√¡°“√„™â ’ ·≈–°“√™◊Ë π™¡ °“√„™â ’ ¢Õß·µà ≈–∫ÿ §§≈‰¥â –∑â Õπ„Àâ ‡ÀÁ π∂÷ ߧ«“¡π‘ ¬¡™¡™Õ∫ –∑â Õπ„Àâ ‡ÀÁ π∂÷ ß®‘ µ«‘ ∑¬“∫“ߪ√–°“√ ‡√“æÕ®– Õà “π ’ Àπâ “·««µ“¢ÕߺŸâ §π∑’Ë Õ¡∑ÿ °¢å ·®à ¡„ πÿ ° π“π À√◊ Õ‰«â „®‰¡à ‰¥â æÕ ®–‰¥â ‡√“æÕ®–Õà “π≈“¬‡´Á π Õà “π≈“¬¡◊ Õ ª√–≥’ µ ¬ÿà ߇À¬‘ ß ‰√â √–∫∫ °¥Àπ— °-‡∫“ æÕ®–‰¥â §«“¡™◊Ë π™Õ∫ „π ’ ¢Õß·µà ≈– ∫ÿ §§≈ ‡√“°Á Õ“®®–Õà “π∫ÿ §≈‘ °π‘ — ¬ÕÕ° ∫⠓߉¡à ¡“°°Á πâ Õ¬À√◊ ÕÕ¬à “ß‰√ À¡“¬‡Àµÿ ‡¢’ ¬π®“°ª√–‡¥Á π°“√Õ¿‘ ª√“¬‡√◊Ë Õß ç ’ „π»“ µ√å µà “ßÊ : ∑— »π»‘ ≈ªá é °“√ — ¡¡π“ «‘ ™“°“√‡√◊Ë Õß ç«— ≤π∏√√¡‡°’Ë ¬«°— ∫ ’ é ‚¥¬ §≥–°√√¡°“√ ¿“«‘ ®— ¬·Àà ß™“µ‘ “¢“ª√— ™≠“ √à «¡°— ∫ ”π— °ß“π§≥–°√√¡°“√«‘ ®— ¬·Àà ß™“µ‘ ·≈–¡À“«‘ ∑¬“≈— ¬»√’ π§√‘ π∑√«‘ ‚√≤ Ò ¡‘ ∂ÿ π“¬π Úıı ≥ ‚√ß·√¡¡‘ √“‡§‘ ≈ ·°√π¥å §Õπ‡«π™— π °∑¡. Abstract The Culture of Colors : Colors in Visual Arts Wiroon Tungcharoen Associate Fellow of the Academy of Arts, The Royal Institute, Thailand Color is a part of life. It is natural and imaginative in the way of life. Color is a part of culture closely related to man, whether in the environment, buildings, objects, utensils, clothing, food, including all aspects of artistic creativity, be it painting, sculpture, or abstract arts such as literature and music. Music is colorful and so is literature. Especially color in visual arts is related to color in psychology. Color is symbolic. It is expressed through emotions, natural lights in physics, and colors derived from the natural environment. Color is color. Key words : Color in psychology, Color as symbols, Color as expressed in emotions, light , natural lights, Color is color (The influence of colors on thoughts, feelings, and moods. The color that hes been commonty interpreted and believed by man to mean something. the use of color to reflect our emotions and feelings. colors related to the knowledge of natural lights in physics. colors derived from the natural environ- ment such as colors from plants, rocks, soil and insectûs wings. the importance or meaning of color depends on the pigment. It is not ulated to any emotion, feeling, or psychology.)